What's in a brand?

I just found out that the brand of coffee that my mother enjoys (and so we have a common supply at home) is from a company that has been repeatedly accused of unjust labor practices.  Of which, the most alarming is their turning a blind eye on illegal and forced child labor rampant in their cocoa farms.  It had been reported that as many as 100,000 child laborers are working in hazardous conditions on these farms.  There were even reported cases wherein children between 9 and 12 years old are tricked or sold into slavery to these farms for just $30 each. (http://www.laborrights.org/creating-a-sweatfree-world/ethical-consumerism/news/)